As Executive Director of Muskoka Tourism Janet O’Connell leads the destination management organizations efforts to increase visitations to the District of Muskoka and promote the Muskoka brand. Tourism is a key economic driver in her area and Janet advocates with all levels of government on behalf of tourism operators.
As engaged leader, Janet is an active member on Muskoka Economic Recovery Task Force and the Muskoka Employment Partnership and proactively works to build collaborative efforts with partners throughout her area.
With over 25 years of experience in the not-for-profit and tourism sectors Janet has sat on several boards, committees, and volunteers in tourism and beyond. Currently she also is on the Board of Share the Road Cycling Coalition.