Alissa Sklar, Ph.D.
GIS Planning Inc.
Dr. Alissa Sklar is a recognized expert in economic development communication, marketing, and social media. As the vice president of marketing for GIS Planning based in Montréal, she works directly with clients around the world to develop and fine-tune marketing campaigns to promote their use of online GIS data tools. Using a customized, collaborative approach, Dr. Sklar works to expand the reach of location brands in the highly competitive field of economic development. With a Ph.D. and M.A. in Communication and Cultural Studies from the University of Massachusetts at Amherst, Dr. Sklar has worked extensively in both private and academic sectors, serving as a social media consultant for economic development agencies, full time faculty member at Concordia University’s Department of Communication Studies, research faculty at McGill University, blogger, and multiple award-winning journalists. The focus of Dr. Sklar’s research and writing has been on information and communication technologies and community cultures. She believes that using these technologies thoughtfully and effectively requires a skillful combination of knowledge, critique, and creativity. Dr. Sklar has provided strategic teaching, consultation and training in educational, cultural and business settings for a variety of audiences across North America and Europe, synthesizing and presenting complex information in engaging and practical ways.